he marketing strategy which has been outlined to an Australian phone carrier will see consumers offered a phone and a tablet on one packaged deal just before the peak Xmas New Year trading period.
"Apple is lowering the cost of both their iPhone and iPad in an effort to blunt the launch of several Android iPads and Smartphone. The savings have been gained through the lowering of manufacturing costs" the executive said.
"People have been sworn to secrecy. You will also see in coming days that the price of an iPad and current model phone is set to be dropped as Apple and carriers try to move existing stock in the channel before they launch their new iPhone and iPad latewr this year" they said.
It's expected that the offer will be launched in the second half of the year after both new iPhone and iPad have been launched the executive said.
The pricing of the deal will see consumers offered the oppertunity of buying the two Apple products, up to 25% under what they could buy the two products for separately.
A senior executive at a major US phone Company when asked about the rumour said "We have heard the same rumour coming out a carrier. It appears to be a strategy that Apple are considering as a means to compete. It would be a pretty strong offer".
source. http://smarthouse.com.au/Phones/Mobile/Q6W6P9G2
"Apple is lowering the cost of both their iPhone and iPad in an effort to blunt the launch of several Android iPads and Smartphone. The savings have been gained through the lowering of manufacturing costs" the executive said.
"People have been sworn to secrecy. You will also see in coming days that the price of an iPad and current model phone is set to be dropped as Apple and carriers try to move existing stock in the channel before they launch their new iPhone and iPad latewr this year" they said.
It's expected that the offer will be launched in the second half of the year after both new iPhone and iPad have been launched the executive said.
The pricing of the deal will see consumers offered the oppertunity of buying the two Apple products, up to 25% under what they could buy the two products for separately.
A senior executive at a major US phone Company when asked about the rumour said "We have heard the same rumour coming out a carrier. It appears to be a strategy that Apple are considering as a means to compete. It would be a pretty strong offer".
source. http://smarthouse.com.au/Phones/Mobile/Q6W6P9G2
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